Summary

Held on February 16, 2026, this workshop created a strong platform for collaboration between sales and R&D teams, enhancing knowledge exchange, accelerating innovation processes, and enabling faster response to customer needs.

Problem – Solution – Impact

Problem: Market insights and technical development processes often operate separately.

Solution: CHT Türkiye brought sales and R&D teams together to create a two-way knowledge flow.

Impact: Faster product development, more accurate solutions, and improved customer satisfaction.

Where Technical Expertise Meets Market Experience

During the workshop, sales teams shared real customer needs from the field, while R&D teams presented innovative technical solutions tailored to these demands.

This interaction ensured that technical expertise is directly aligned with market expectations, increasing efficiency in product development processes.

Strengthening Collaboration and Innovation Culture

Bringing together teams from different disciplines enhanced internal synergy while reinforcing a strong innovation mindset across the organization.

This approach supports not only technical advancement but also long-term sustainable growth strategies.

Workshop Highlights